Manchester United playing style criticised by Adidas chief

Adidas chief executive not impressed by Manchester United’s displays this season

Manchester United playing style criticised by Adidas chief

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January 5th, 2016

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We all know that football is big business these days, with clubs brokering multi-million pound deals with sportswear firms and Manchester United have one of the biggest.

Adidas signed a £750m kit sponsorship deal with the Red Devils last summer and had hoped to see United challenge for the Premier League and Champions League, although this season has so far been underwhelming.

The chief executive Herbert Hainer has revealed he is satisfied by the performances to date, although hopes to see a more attractive brand of football as the season wears on.

“Business with Man United is going very well, we sell more shirts than expected,” he told the newspaper Suddeutsche Zeitung. “We are satisfied … even if the current playing style of Man United is not exactly what we want to see.”

Louis van Gaal remains in charge of Manchester United despite a poor run of recent results, although the Dutchman is favourite on the Premier League Sack Race market.

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