Luis Suarez has damaged Liverpool FC brand according to Ian Ayre

Suarez made his long-awaited return at Old Trafford on Wednesday night, with the Uruguayan producing a bright performance which saw the forward hit the crossbar from a free-kick.

Luis Suarez has damaged Liverpool FC brand according to Ian Ayre

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September 26th, 2013

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While Suarez was unable to prevent Liverpool losing 1-0 against Manchester United, he is clearly a key player for the Merseyside outfit after the club managed to retain his services during the summer despite strong interest from Arsenal.

However, Ayre conceded that Suarez’s previous indiscretions have cost the club in terms of their brand image, with the player biting Branislav Ivanovic towards the end of last season which saw him banned for ten games.

Ian Ayre said the troubled striker “has responded well to… work on his character”, although admitted that “any types of incident of that nature are damaging to the brand”.

“The result is not good because we lost but the feeling is good because we played very well, we created chances but we missed,” Luis Suárez said.

“I know it was a difficult moment but for myself and for the team it’s very important I’m back because I can help the team, and being off the pitch I can’t. We’ll keep going for the week and for the next game. All the time I try my best on the pitch. I’m here to help the team and help Liverpool and I’ll try my best.”

Meanwhile, David Moyes was relieved to see the Red Devils triumph in this Capital One Cup match and will hope that his team can now embark on a winning run, with United entertaining West Brom at Old Trafford on Saturday.

Moyes said: “What was important was that the whole club showed we were hurt by the game on Sunday. We did not perform to our levels. But they have gone out and the players have done a great job to get us a big result. I am really pleased with them.

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