Lower league clubs’ generosity to fans

It’s a little late to chalk this up to the spirit of the holiday season, but while fans of the more popular clubs are worried about who’s been offered x million pounds for a transfer and how many months y has left on his contract, three football clubs have made equally significant financial gestures for their fans.

Lower league clubs’ generosity to fans

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January 8th, 2013

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As the transfer window yawns open like a chasm of disappointment for fans whose teams either can’t get the players they want – or shake off the players they don’t – three of the country’s smaller clubs this week aim to attract supporters with money-saving incentives at their next matches.

Unfortunately, the first of these fell victim to the cruel weather, as Brentford’s “pay what you can” scheme – with prices as low as one pound available to sell more tickets and bump up flagging attendances for their League One game against Stevenage – was postponed due to a waterlogged pitch.

“I am frustrated for everyone who has worked really hard on the initiative,” said Bees’ chief executive Mark Devlin.

“Everyone has worked really hard, the fans have backed us, the players are playing some really good football and the weather Gods decided it wasn’t our turn to play.” The game was officially called off at 11.30 on Saturday morning.

Meanwhile, Yeovil Town has laid on a fleet of coaches to take travelling fans to tonight’s JP Trophy Southern Section semi-final. Manager Gary Johnson, Yeovil’s players and club directors have all chipped in to ensure they have maximum support despite the country’s troubling financial times.

“But you’ve got to give [the fans] value for money and this scheme, with the buses, is definitely value for money because it’s a good game to watch.”

And in League Two action, struggling Morecambe are offering free entry for tonight’s match against Dagenham & Redbridge, as manager Jim Bentley lamented the “not ideal” situation the club finds itself in.

“If we can get three points and play well, hopefully [fans will] come back as paying customers.”

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