Leyton Orient in free tickets scheme
Any football club involved in a turf war – pun only kind of intended - can’t be blamed for trying drastic measures to retain interest in their football club.
April 18th, 2013
Indeed, with the likes of FC United and AFC Wimbledon doing their bit to show hardcore supporters that it isn’t a matter of how much cash you’re splashing but how faithful to the game your fan base is to begin with, Leyton Orient chairman has announced an interesting scheme to bring in more fans who might otherwise be tempted to visit their new neighbours West Ham at the Olympic Stadium.
O’s chairman Barry Hearn has today announced that his club will give away 1500 season tickets to young fans beginning next season.
Feeling naturally threatened by the prospect of a bigger club moving into a bigger stadium just a stone’s throw away from Brisbane Road, Hearn has moved to keep a young fan base coming to Orient’s home games – and for this purpose he has made free season tickets in the East Stand. With a rather large loss for the past financial year – mainly due to the on-going legal battle over who has the right to move in up the road – Hearn is taking potentially an even bigger hit by attempting to drum up interest from local teenagers and students; one he’s fully prepared to face.
“I hope [the new scheme] will be the dawning of a new era for this football club. Leyton Orient has been and always will be a real community club that continues to fight our corner despite being the underdog when you look at our neighbours and the threats we face.
“Nothing beats the magic of live football with your mates when you are a teenager and I want as many people as possible to have that opportunity.”
The League One side are four points off a play-off place with two games remaining; although probably a bridge too far this season the club has laid an excellent foundation with which to try and appeal to a new generation of football fans.