“And we’re off to Wemb-er-lEE!?”
“Is nothing sacred?!” rings out from the mouths of football supporters today as news emerges that the Football Association are looking to flog the naming rights to Wembley Stadium.
January 18th, 2013
As FA suits continue to scratch their head over how on earth they’re going to pay off the mortgage on the national stadium, reports seem to confirm that it is in talks with a number of brands over the naming of Wembley Stadium – one of those brands being the mobile network EE.
EE, which came into being following the merger of Orange and T-Mobile and is the only provider of 4G networks in the UK thus far, is thought to be prepared to stump up the £8million a year thought necessary to buy the name to arguably the most historic venue in sport.
The FA has insisted that EE wouldn’t simply be allowed to rename the ground ‘EE Stadium’, ‘Kevin Bacon Arena’ or ‘Duff Beer Krusty Burger Buzz Cola Costington’s Department Store Kwik-E-Mart Stupid Flanders Park’ and that for any buyer, the name ‘Wembley’ must be retained; meaning we’re likely to see the stadium known as ‘Wembley Stadium, in association with EE’ or something equally vomit-inducing.
So the next time you’re on the verge of an FA Cup upset, start dreaming of walking down WemblEE Way (which isn’t actually it’s official name but the pun doesn’t work with ‘Olympic Way’).